GEICO INSURANCE ADS OFTEN FOCUS ON ITS REPTILIAN MASCOT, THE GEICO...

97. GEICO Insurance ads often focus on its reptilian mascot, the GEICO Gecko, who is used to remind

consumers of the company and its benefits. Which of the four Ps does the GEICO Gecko represent?

a. Promotion

b. Price

c. Publicity

d. Place

e. Product

ANS: A

Promotion covers a wide range of communication vehicles.

PTS: 1

REF: 40

OBJ: 02-9

TOP: AACSB Reflective Thinking

KEY: CB&E Model Promotion

MSC: BLOOMS Level III Application