REFER TO DELTA FAUCET COMPANY. SINCE DELTA WAS ALREADY MARKETING...
131. Refer to Delta Faucet Company. Since Delta was already marketing to homeowners (although not very
successfully), its development of new styles of faucets to appeal to this underserved market would be
an example of a _____ strategy.
a. market penetration
b. product diversification
c. market development
d. product development
e. product penetration
ANS: D
A product development strategy entails the creation of new products for current customers.
PTS: 1
REF: 27
OBJ: 02-3
TOP: AACSB Reflective Thinking
KEY: CB&E Model Strategy
MSC: BLOOMS Level III Application