REFER TO DELTA FAUCET COMPANY. SINCE DELTA WAS ALREADY MARKETING...

131. Refer to Delta Faucet Company. Since Delta was already marketing to homeowners (although not very

successfully), its development of new styles of faucets to appeal to this underserved market would be

an example of a _____ strategy.

a. market penetration

b. product diversification

c. market development

d. product development

e. product penetration

ANS: D

A product development strategy entails the creation of new products for current customers.

PTS: 1

REF: 27

OBJ: 02-3

TOP: AACSB Reflective Thinking

KEY: CB&E Model Strategy

MSC: BLOOMS Level III Application