IDENTIFY FOUR COMMON REASONS FOR FAILING TO ACHIEVE A MARKETING OB...

14. Identify four common reasons for failing to achieve a marketing objective.

ANS:

Four common reasons for failing to achieve a marketing objective are unrealistic marketing objectives,

inappropriate marketing strategies in the plan, poor implementation, and changes in the environment

after the objective was specified and the strategy was implemented.

PTS: 1

REF: 43

OBJ: 02-10

TOP: AACSB Communication

KEY: CB&E Model Strategy | CB&E Model Marketing Plan

MSC: BLOOMS Level VI Evaluation