IDENTIFY FOUR COMMON REASONS FOR FAILING TO ACHIEVE A MARKETING OB...
14. Identify four common reasons for failing to achieve a marketing objective.
ANS:
Four common reasons for failing to achieve a marketing objective are unrealistic marketing objectives,
inappropriate marketing strategies in the plan, poor implementation, and changes in the environment
after the objective was specified and the strategy was implemented.
PTS: 1
REF: 43
OBJ: 02-10
TOP: AACSB Communication
KEY: CB&E Model Strategy | CB&E Model Marketing Plan
MSC: BLOOMS Level VI Evaluation