MARKETING PLANS SHOULD BE WRITTEN TO DO ALL OF THE FOLLOWING EXCEP...
46. Marketing plans should be written to do all of the following EXCEPT:
a. compare actual and expected performance
b. provide clearly stated activities
c. create common goals for employees to work toward
d. allow managers to enter the marketplace with an awareness of possibilities and problems
e. control the elements of the external marketing environment
ANS: E
Marketing environment variables cannot be controlled.
PTS: 1
REF: 31-32
OBJ: 02-3
TOP: AACSB Reflective Thinking
KEY: CB&E Model Marketing Plan
MSC: BLOOMS Level VI Evaluation