LE FEAST IS A CATERING COMPANY THAT HAS DEVELOPED A MARKETING PLA...

110. Le Feast is a catering company that has developed a marketing plan designed to make it the largest

caterer in the country within the next two decades. Which of the following will be useful to the

company to evaluate how successful its efforts have been at the end of the first decade?

a. SWOT analysis

b. Environmental scan

c. Competitive analysis

d. Marketing audit

e. Comprehensive sales analysis

ANS: D

A market audit is a thorough, systematic, periodic evaluation of the objectives, strategies, structure,

and performance of a marketing organization.

PTS: 1

REF: 44-45

OBJ: 02-10

TOP: AACSB Reflective Thinking

KEY: CB&E Model Strategy | CB&E Model Research

MSC: BLOOMS Level III Application