LE FEAST IS A CATERING COMPANY THAT HAS DEVELOPED A MARKETING PLA...
110. Le Feast is a catering company that has developed a marketing plan designed to make it the largest
caterer in the country within the next two decades. Which of the following will be useful to the
company to evaluate how successful its efforts have been at the end of the first decade?
a. SWOT analysis
b. Environmental scan
c. Competitive analysis
d. Marketing audit
e. Comprehensive sales analysis
ANS: D
A market audit is a thorough, systematic, periodic evaluation of the objectives, strategies, structure,
and performance of a marketing organization.
PTS: 1
REF: 44-45
OBJ: 02-10
TOP: AACSB Reflective Thinking
KEY: CB&E Model Strategy | CB&E Model Research
MSC: BLOOMS Level III Application