HEINZ IS INTRODUCING 400 NEW PRODUCTS IN THE NEXT TWO YEARS. TO KN...
88. Heinz is introducing 400 new products in the next two years. To know which markets to reach, Heinz
should first perform a:
a. market diversification analysis
b. market audit
c. social audit
d. market opportunity analysis
e. niche analysis
ANS: D
An market opportunity analysis (MOA) is the description and estimation of the size and sales potential
of market segments that are of interest to the firm.
PTS: 1
REF: 38
OBJ: 02-8
TOP: AACSB Reflective Thinking
KEY: CB&E Model Research
MSC: BLOOMS Level III Application