THE SET OF UNIQUE FEATURES OF A COMPANY AND ITS PRODUCTS THAT ARE...

64. The set of unique features of a company and its products that are perceived by the target market as

significant and superior to the competition is known as a(n):

a. environmental advantage

b. experience curve

c. competitive advantage

d. market segment

e. strategic business unit

ANS: C

A competitive advantage is a set of unique features of a company and its products that are perceived

by the target market as significant and superior to the competition.

PTS: 1

REF: 34

OBJ: 02-6

TOP: AACSB Reflective Thinking

KEY: CB&E Model Strategy

MSC: BLOOMS Level I Knowledge