THE SET OF UNIQUE FEATURES OF A COMPANY AND ITS PRODUCTS THAT ARE...
64. The set of unique features of a company and its products that are perceived by the target market as
significant and superior to the competition is known as a(n):
a. environmental advantage
b. experience curve
c. competitive advantage
d. market segment
e. strategic business unit
ANS: C
A competitive advantage is a set of unique features of a company and its products that are perceived
by the target market as significant and superior to the competition.
PTS: 1
REF: 34
OBJ: 02-6
TOP: AACSB Reflective Thinking
KEY: CB&E Model Strategy
MSC: BLOOMS Level I Knowledge