AN ADVANTAGE THAT CANNOT BE COPIED BY THE COMPETITION IS CALLED A(...

80. - MARKETING 12TH EDITION LAMB TEST BANK 80. - MARKETING 12TH EDITION LAMB TEST BANK
MARKETING 12TH EDITION LAMB TEST BANK

80. An advantage that cannot be copied by the competition is called a(n) _____ competitive advantage.

a. sustainable

b. monopolistic

c. primary

d. unique

e. dominant

ANS: A

A sustainable competitive advantage is an advantage that cannot be copied by the competition.

PTS: 1

REF: 36

OBJ: 02-6

TOP: AACSB Reflective Thinking

KEY: CB&E Model Strategy

MSC: BLOOMS Level I Knowledge