A COMPETITIVE ADVANTAGE IS THE SET OF UNIQUE FEATURES OF A COMPANY...

16. A competitive advantage is the set of unique features of a company and its products that are perceived

by the target market as significant and superior to the competition.

ANS: T

PTS: 1

REF: 34

OBJ: 02-6

TOP: AACSB Reflective Thinking

KEY: CB&E Model Strategy

MSC: BLOOMS Level II Comprehension