A COMPETITIVE ADVANTAGE IS THE SET OF UNIQUE FEATURES OF A COMPANY...
16. A competitive advantage is the set of unique features of a company and its products that are perceived
by the target market as significant and superior to the competition.
ANS: T
PTS: 1
REF: 34
OBJ: 02-6
TOP: AACSB Reflective Thinking
KEY: CB&E Model Strategy
MSC: BLOOMS Level II Comprehension