REFER TO DELTA FAUCET COMPANY. THE REPUTATION THE DELTA FAUCET HA...

134. Refer to Delta Faucet Company. The reputation the Delta faucet has for its quality, durability, and

dependability among builders is an example of a(n):

a. tactical threat

b. competitive advantage

c. experience curve

d. economy of scale

e. market differentiator

ANS: B

A competitive advantage is the set of unique features of a company and its products that are perceived

by the target market as significant and superior to the competition.

PTS: 1

REF: 34

OBJ: 02-6

TOP: AACSB Reflective Thinking

KEY: CB&E Model Strategy

MSC: BLOOMS Level III Application