TECHNOL MEDICAL PRODUCTS MAKES SPECIALTY FACE MASKS TO SHIELD HEAL...

79. Technol Medical Products makes specialty face masks to shield health-care workers from infection.

Because it focuses on this narrow market, it is able to outsell its primary competitors—3M and

Johnson & Johnson. Technol Medical Products has a(n):

a. aggregated positioning strategy

b. demarketing focus

c. heterogeneous target marketing strategy

d. cost competitive advantage

e. niche competitive advantage

ANS: E

A niche competitive advantage is the advantage achieved when a firm seeks to target and effectively

serve a small segment of the market.

PTS: 1

REF: 35-36

OBJ: 02-6

TOP: AACSB Reflective Thinking

KEY: CB&E Model Strategy

MSC: BLOOMS Level III Application