TECHNOL MEDICAL PRODUCTS MAKES SPECIALTY FACE MASKS TO SHIELD HEAL...
79. Technol Medical Products makes specialty face masks to shield health-care workers from infection.
Because it focuses on this narrow market, it is able to outsell its primary competitors—3M and
Johnson & Johnson. Technol Medical Products has a(n):
a. aggregated positioning strategy
b. demarketing focus
c. heterogeneous target marketing strategy
d. cost competitive advantage
e. niche competitive advantage
ANS: E
A niche competitive advantage is the advantage achieved when a firm seeks to target and effectively
serve a small segment of the market.
PTS: 1
REF: 35-36
OBJ: 02-6
TOP: AACSB Reflective Thinking
KEY: CB&E Model Strategy
MSC: BLOOMS Level III Application