REFER TO DEFEET INTERNATIONAL. WHAT KIND OF COMPETITIVE ADVANTAGE...

117. - MARKETING 12TH EDITION LAMB TEST BANK 117. - MARKETING 12TH EDITION LAMB TEST BANK
MARKETING 12TH EDITION LAMB TEST BANK

117. Refer to DeFeet International. What kind of competitive advantage would you say DeFeet has?

a. Low cost

b. Niche

c. Product/service differentiation

d. Product Development

e. Diversification

ANS: C

A product/service differentiation competitive advantage exists when a firm provides something unique

that is valuable to buyers beyond simply offering a low price. DeFeet has high-tech apparel for a

variety of target groups and is not a low cost provider so answer C would be the best choice.

PTS: 1

REF: 35

OBJ: 02-6

TOP: AACSB Reflective Thinking

KEY: CB&E Model Strategy

MSC: BLOOMS Level III Application