LAROSA’S IS A POPULAR AND SUCCESSFUL ITALIAN RESTAURANT CHAIN LOCA...

77. LaRosa’s is a popular and successful Italian restaurant chain located in the Cincinnati, Ohio area. It is

found only in the “tri-state area” of southwestern Ohio, northern Kentucky, and southeastern Indiana.

For over 50 years, this strategy has given the restaurant a:

a. brand name strategy

b. niche competitive advantage

c. price differentiation advantage

d. marketing competitive advantage

e. sustainable competitive advantage

ANS: B

A niche competitive advantage is achieved when a firm seeks to target and effectively serve a small

segment of the market.

PTS: 1

REF: 35-36

OBJ: 02-6

TOP: AACSB Reflective Thinking

KEY: CB&E Model Strategy

MSC: BLOOMS Level III Application