LAROSA’S IS A POPULAR AND SUCCESSFUL ITALIAN RESTAURANT CHAIN LOCA...
77. LaRosa’s is a popular and successful Italian restaurant chain located in the Cincinnati, Ohio area. It is
found only in the “tri-state area” of southwestern Ohio, northern Kentucky, and southeastern Indiana.
For over 50 years, this strategy has given the restaurant a:
a. brand name strategy
b. niche competitive advantage
c. price differentiation advantage
d. marketing competitive advantage
e. sustainable competitive advantage
ANS: B
A niche competitive advantage is achieved when a firm seeks to target and effectively serve a small
segment of the market.
PTS: 1
REF: 35-36
OBJ: 02-6
TOP: AACSB Reflective Thinking
KEY: CB&E Model Strategy
MSC: BLOOMS Level III Application