WHEN THE WALT DISNEY COMPANY OPENED DISNEYLAND PARIS FOR THE FRENCH...
3. When the Walt Disney Company opened Disneyland Paris for the French market, it was an example of
market penetration.
ANS: F
Market penetration is the strategy of selling more to the existing customers. This is an example of a
market development strategy, which is attracting new customers to existing products.
PTS: 1
REF: 27
OBJ: 02-3
TOP: AACSB Reflective Thinking
KEY: CB&E Model Strategy
MSC: BLOOMS Level III Application