WHEN THE WALT DISNEY COMPANY OPENED DISNEYLAND PARIS FOR THE FRENCH...

3. When the Walt Disney Company opened Disneyland Paris for the French market, it was an example of

market penetration.

ANS: F

Market penetration is the strategy of selling more to the existing customers. This is an example of a

market development strategy, which is attracting new customers to existing products.

PTS: 1

REF: 27

OBJ: 02-3

TOP: AACSB Reflective Thinking

KEY: CB&E Model Strategy

MSC: BLOOMS Level III Application