WHEN MCDONALD’S INTRODUCED YOGURT PARFAITS, ENTRÉE SALADS, AND FRU...
23. When McDonald’s introduced yogurt parfaits, entrée salads, and fruit to offer their current customers
more healthy options, the company was engaging in a _____ strategy.
a. vertical integration
b. market penetration
c. diversification
d. product development
e. market development
ANS: D
Product development stimulates new sales to existing markets. Since the question states the items are
for the firm’s customers, they are aimed at existing markets (buyers).
PTS: 1
REF: 27
OBJ: 02-3
TOP: AACSB Reflective Thinking
KEY: CB&E Model Strategy
MSC: BLOOMS Level III Application