ALL OF THE FOLLOWING ARE STRATEGIC ALTERNATIVES THAT MATCH PRODUCT...
11. All of the following are strategic alternatives that match products with markets EXCEPT:
a. product development
b. market penetration
c. product penetration
d. diversification
e. market development
ANS: C
The four strategic alternatives that match products with markets are market penetration, market
development, product development, and diversification.
PTS: 1
REF: 27-28
OBJ: 02-3
TOP: AACSB Reflective Thinking
KEY: CB&E Model Strategy
MSC: BLOOMS Level IV Analysis