ALL OF THE FOLLOWING ARE STRATEGIC ALTERNATIVES THAT MATCH PRODUCT...

11. All of the following are strategic alternatives that match products with markets EXCEPT:

a. product development

b. market penetration

c. product penetration

d. diversification

e. market development

ANS: C

The four strategic alternatives that match products with markets are market penetration, market

development, product development, and diversification.

PTS: 1

REF: 27-28

OBJ: 02-3

TOP: AACSB Reflective Thinking

KEY: CB&E Model Strategy

MSC: BLOOMS Level IV Analysis