THE MARKETING OF ORGANIC COTTON TEES FOR LIFE IS GOOD’S EXISTING C...
22. The marketing of organic cotton tees for Life is good’s existing customers would be an example of a
_____ strategy.
a. market development
b. product development
c. market penetration
d. product penetration
e. diversification
ANS: B
Product development is the introduction of new products to existing customers.
PTS: 1
REF: 27
OBJ: 02-3
TOP: AACSB Reflective Thinking
KEY: CB&E Model Strategy
MSC: BLOOMS Level III Application