THE MARKETING OF ORGANIC COTTON TEES FOR LIFE IS GOOD’S EXISTING C...

22. The marketing of organic cotton tees for Life is good’s existing customers would be an example of a

_____ strategy.

a. market development

b. product development

c. market penetration

d. product penetration

e. diversification

ANS: B

Product development is the introduction of new products to existing customers.

PTS: 1

REF: 27

OBJ: 02-3

TOP: AACSB Reflective Thinking

KEY: CB&E Model Strategy

MSC: BLOOMS Level III Application