AS MARKETERS GAIN MORE EXPERIENCE IN MARKETING A PRODUCT, COSTS TE...

18. As marketers gain more experience in marketing a product, costs tend to decrease, which is an

example of the maturity effect.

ANS: F

This is an example of the experience curve effect, which means costs decline at a predictable rate as

experience with a product increases.

PTS: 1

REF: 34

OBJ: 02-6

TOP: AACSB Reflective Thinking

KEY: CB&E Model Product

MSC: BLOOMS Level IV Analysis