AS MARKETERS GAIN MORE EXPERIENCE IN MARKETING A PRODUCT, COSTS TE...
18. As marketers gain more experience in marketing a product, costs tend to decrease, which is an
example of the maturity effect.
ANS: F
This is an example of the experience curve effect, which means costs decline at a predictable rate as
experience with a product increases.
PTS: 1
REF: 34
OBJ: 02-6
TOP: AACSB Reflective Thinking
KEY: CB&E Model Product
MSC: BLOOMS Level IV Analysis