JIFFY MIXES DOES NOT DO ANY TYPE OF TRADITIONAL ADVERTISING OR USE...
73. Jiffy Mixes does not do any type of traditional advertising or use fancy packaging in marketing its
products. The company stores its own wheat and makes its own flour and little blue boxes. Jiffy is an
example of a low cost strategy based on:
a. efficient labor
b. no-frills goods and services
c. government subsidies
d. product design
e. reengineering
ANS: B
No-frills goods and services offers low costs to the consumer because they do not do much marketing.
PTS: 1
REF: 34
OBJ: 02-6
TOP: AACSB Reflective Thinking
KEY: CB&E Model Strategy
MSC: BLOOMS Level III Application