JIFFY MIXES DOES NOT DO ANY TYPE OF TRADITIONAL ADVERTISING OR USE...

73. Jiffy Mixes does not do any type of traditional advertising or use fancy packaging in marketing its

products. The company stores its own wheat and makes its own flour and little blue boxes. Jiffy is an

example of a low cost strategy based on:

a. efficient labor

b. no-frills goods and services

c. government subsidies

d. product design

e. reengineering

ANS: B

No-frills goods and services offers low costs to the consumer because they do not do much marketing.

PTS: 1

REF: 34

OBJ: 02-6

TOP: AACSB Reflective Thinking

KEY: CB&E Model Strategy

MSC: BLOOMS Level III Application