REFER TO NOVARTIS. BY ACQUIRING TIANYUAN, NOVARTIS WILL BE OFFERI...
125. Refer to Novartis. By acquiring Tianyuan, Novartis will be offering vaccines, which is a product that it
currently offers in its existing markets, to new markets for the company. This is an example of which
strategic alternative?
a. Strategic window
b. Market penetration
c. Product development
d. Diversification
e. Market development
ANS: E
Market development entails marketing current products to new target markets.
PTS: 1
REF: 27
OBJ: 02-3
TOP: AACSB Reflective Thinking
KEY: CB&E Model Strategy
MSC: BLOOMS Level III Application