REFER TO NOVARTIS. BY ACQUIRING TIANYUAN, NOVARTIS WILL BE OFFERI...

125. Refer to Novartis. By acquiring Tianyuan, Novartis will be offering vaccines, which is a product that it

currently offers in its existing markets, to new markets for the company. This is an example of which

strategic alternative?

a. Strategic window

b. Market penetration

c. Product development

d. Diversification

e. Market development

ANS: E

Market development entails marketing current products to new target markets.

PTS: 1

REF: 27

OBJ: 02-3

TOP: AACSB Reflective Thinking

KEY: CB&E Model Strategy

MSC: BLOOMS Level III Application