GOLDEN VALLEY MICROWAVE FOODS, INC. IS THE MANUFACTURER OF ACT II...

93. Golden Valley Microwave Foods, Inc. is the manufacturer of ACT II popcorn. In its early years, the

company had trouble financing the development and marketing of products for the microwave, so it

chose to participate in a financial arrangement in which it agreed that it would not sell ACT II popcorn

in supermarkets or grocery stores. Which element of the marketing mix was most influenced by this

arrangement?

a. Product

b. Place

c. Price

d. Public relations

e. Promotion

ANS: B

Where a product is sold is part of the place (distribution) element of its marketing mix.

PTS: 1

REF: 39

OBJ: 02-9

TOP: AACSB Reflective Thinking

KEY: CB&E Model Distribution

MSC: BLOOMS Level III Application