GOLDEN VALLEY MICROWAVE FOODS, INC. IS THE MANUFACTURER OF ACT II...
93. Golden Valley Microwave Foods, Inc. is the manufacturer of ACT II popcorn. In its early years, the
company had trouble financing the development and marketing of products for the microwave, so it
chose to participate in a financial arrangement in which it agreed that it would not sell ACT II popcorn
in supermarkets or grocery stores. Which element of the marketing mix was most influenced by this
arrangement?
a. Product
b. Place
c. Price
d. Public relations
e. Promotion
ANS: B
Where a product is sold is part of the place (distribution) element of its marketing mix.
PTS: 1
REF: 39
OBJ: 02-9
TOP: AACSB Reflective Thinking
KEY: CB&E Model Distribution
MSC: BLOOMS Level III Application