80YES NO I DON'T KNOWFIGURE 4. DO THE REQUIREMENTS FOR ORGANIC PRODU...

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Figure 4. Do the requirements for organic product’s supply in the public institutions, hospitals, Schools nursery schools develop the market of such product kinds? Some respondents (4,8 %) noted that the introduction of such requirements would conflict with the principles of free competition. They expressed opinion that some of these institutions (hospitals, schools, nursery schools) have a limited budget and can not afford organic products. Supply of organic products and foods in specialized tourism (rural tourism, ecotourism, etc.) Participants in the survey shared the view that it is very important and imperative to realize such kind of activities. This would increase the popularity of organic products and advertise them in their natural environment. In this connection is made a proposal for training through visits to farms, activities for tasting to establish the differences between organic and conventional foods, individual or special lessons in schools to educate the children in this area, etc . On the consumer level respondents suggested the following measures that could improve efficiency of the supply chain for organic products in Bulgaria: State control on prices of organic products to uniform the prices’ margins in the chain. According to opinion of most experts, the price is still a dominating factor for the marketing of organic products on the Bulgarian market. View of the interviewed respondents is that it will provide a significant influence for purchase of organic products in the small cities where criterias as price and availability are of crutial importance. Experts considered that the development of effective supply chain for organic products in our country could be implemented with the assistance of the state, not only with information strategy, but also with legal and financial measures.

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Fugure 5. Expert’s opinion for organic product’s supply in tourism, % increase the role of information and advertising campaigns in massmedias Such compaignes will increase the level of knowledge and awareness of potential consumers, which is a prerequisite for increasing market share of organic products. regulate the use of signs and labels for organic products. According to participants in the survey, the successful marketing of organic products is related to the marking and advertising. The market for such products in the country is still underdeveloped and the good knowledge of labeling of organic products would stimulate sales. Participants in the survey believed that it is necessary to adopt appropriate measures (statutory or voluntary) for maintaining the quality and safety of organic products along the supply chain. They considered that it is necessary to implement good agricultural practices, to be introduced HACCP (Hazard Analysis Critical Control Point) system, ISO 9000 and ISO 14000. Table 4 presented the expressed approval or disapproval of any of the suggested measures. The adoption of good agricultural, distribution or marketing practices will lead to maintaining the quality and safety of organic products in the supply chain. An important emphasis is put on the training of all stakeholders along the chain connected with accumulation of knowledge about organic products and how to present them to consumers. Some experts drew attention to the fact that not only the adoption but also the strict compliance with the requirements of good practices will ensure the high quality of organic products. Table 4. Will the adoption of the following measures along the supply chain lead to the maintenance of quality and safety of organic products? Measure along the supply chain Yes, % No, % Do not know, % Adoption of good agricultural practices 95,2 4,8 0 Adoption of HACCP system 85,7 9,5 4,8 Implementation of quality management system ISO 9000 77,8 5,6 16,7 Implementation of environment management system ISO 14000 82,4 5,9 11,8 The principles of self-control, which is grounded in the European regulations of the so-called "hygiene package" on food safety and adopted in the Bulgarian legislation apply to primary organic agricultural products and foods. The requirements of the traceability model along the whole supply chain with food products applies to certified organic foods as well. The adoption of the principles of HACCP in ensuring safety and quality of food products is mandatory in Bulgaria under the Foodstuff Act and applies for processed organic foods. The implementation of the HACCP system along the supply chain will definitely diminish the health risk for consumers of organic The implementation of quality management systems, according to international standards of the ISO 9000 series will create a good organization in the particular production facility. On the other hand possession of a quality system certificate ISO 9000 does not mean that all the requirements for food safety have been fulfilled. The implementation of such systems of management will influence indirectly the quality and safety of organic products by achieving permanent level of quality. The quality management systems ISO 9000 are suitable for big enterprises in the food processing industry with big capacity. For the small producers with which we associate the organic sector in Bulgaria, the quality standards are less popular at the expense of mandatory measures for ensuring quality and safety as well as good production and hygienic practices. Environmental preservation is directly related to organic farming. Organic production meets the requirements of environmental standards due to taking into account factors that, it does not use chemicals, fertilizers etc. Application of standards ISO 14 000 series is not necessary. It is enough to have met the statutory environmental requirements. With regard to places for the sales of organic food which are suitable for conditions in the country, experts are in the opinion that the large chain stores should be involved in the supply of organic food. They believe that this is a measure that could raise the information for consumers about organic products in the country. Realizing of this measure requires prior training of traders. 95, 2% of respondents believe that it will develop the market for organic products.(Figure 6)

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