2% AND 50% OF THE RESPONDENTS SUPPORT THIS OPINION (TABLE 2). LARGE...

52.2% and 50% of the respondents support this opinion (table 2). Large chains of stores facilitate consumers through saving time of purchase because the goods are placed in one place. Future development of these shops is dictated by the dynamic way of life in the big cities. In this sense, a good option for sales is a specialized stand in the big shop. On the other hand, the supply of organic products in hypermarkets is associated with regularity and consistency of delivery, large quantities and appropriate promotions. Supermarkets are appropriate option, because the consumer can obtain further information and advice from sales consultants of the organic product. Such kind of shops are suitable because continuous monitoring is carried out. Moreover they have good storage conditions and are interested in keeping the name and brand of the seller. Table 2. Experts’ opinion about the places for the sale of organic food, suitable for conditions in the country, % It is’nt I don’t Places for sale Very appropriate Appropriate Less appropriate know Hypermarkets (Billa, Metro) 50 36,4 9,1 4,5 0 Supermarkets (Familly, Fantastiko) 52,2 43,5 4,3 0 0 Specialist Shops 50 31,8 18,2 0 0 District shops 6,7 13,3 53,3 20 6,7 Municipal markets 9,1 31,8 13,6 40,9 4,5 E- trade 6,7 20 20 40 13,3 Direct sales 47,4 26,3 10,5 10,5 5,3 For the majority of experts - 53.3 % - district shops are not suitable for organic products. They don’t ensure the proper presentation of such kind of food and organic products’ differentiation from other products. Storage conditions are not always appropriate and control is reduced. According to some experts, specialized shops are particularly suitable for the sales of organic products. These shops have their regular, well motivated and informed customers, who stick to the ideas of healthy nutrition. Another part of the respondents are of the opinion that the specialized shops for organic products, and stands in direct markets are not appropriate at this initial stage of market development. Municipal markets are very common way of sales, especially for fresh fruit and vegetables. This way of offering the product poses a risk of anonymity and easy replacement of the manufacturer. From this viewpoint experts indicated them as inadequate (40.9 % of respondents) for the supply of organic products. They considered that this problem can be overcome by developing of specialized municipal market for organic products. In the opinion of the respondents direct sales that are popular in some European countries would be appropriated (47.4%), but they have not yet found its place for the marketing of organic products in Bulgaria. From the viewpoint of the producers direct sales, specialized shops and municipal markets are suitable, but specialized only for organic products. Those outlets give the producers better opportunities to maintain the price of organically produced product. Such a system builds trust and strengthens the relationship “producer - customer ”, which is in full compliance with the basic ideas of organic farming. There is also the opinion that organic products should be available in more places (everywhere), so the consumer sees them often and be able to buy them at any time. Many respondents considered that at this moment, e-trade is not appropriate option (40%) for the sales of organic products. There is no such practice in Bulgaria, even for conventional foods. On the contrary the potential consumers of such products are inclined to use this method of purchase.