METODOLOGY TO CLARIFY THE REAL STATUS AND THE PROBLEMS IN THE SUPPLY...

2.Metodology

To clarify the real status and the problems in the supply chain of the organic products in Bulgaria a in-depth interview analysis approach was performed in the framework of project VU- 946/31.03.05. The study was used to be identified possible solutions for structuring, management and performance of the supply chain for organic products as well as to clarify it’s role for maintaining high quality and safety of organic food in Bulgaria. The interviews were done on a sample of participants and stakeholders in the process of the marketing of organic products. More than 30 people were approached and 24 of them are considered appropriate for the survey. They were divided into groups depending their position in the supply chain. The number of respondents in each group is presented in Table 1. Table 1. Number of respondents in supply chain’s groups Participants/Stakeholders’ category Number Producers and/or processors 10 Distributors and/or merchants 5 Experts from government institutions 4 Experts from non-government organizations and consultants 3 Certifying organisations and controlling agencies 2 Consumers 2 The allocation according their position in the supply chain for organic products is presented in Figure 1 ( in percent).

40

35

30

25