LANDS’ END GUARANTEES ITS PRODUCTS FOR AS LONG AS YOU OWN THEM. TH...

92. Lands’ End guarantees its products for as long as you own them. The company would seem most

concerned with which element of the marketing mix?

a. Price

b. Distribution

c. Personalization

d. Promotion

e. Product

ANS: E

The product element of the marketing mix includes guarantees and quality.

PTS: 1

REF: 39

OBJ: 02-9

TOP: AACSB Reflective Thinking

KEY: CB&E Model Product

MSC: BLOOMS Level III Application