LANDS’ END GUARANTEES ITS PRODUCTS FOR AS LONG AS YOU OWN THEM. TH...
92. Lands’ End guarantees its products for as long as you own them. The company would seem most
concerned with which element of the marketing mix?
a. Price
b. Distribution
c. Personalization
d. Promotion
e. Product
ANS: E
The product element of the marketing mix includes guarantees and quality.
PTS: 1
REF: 39
OBJ: 02-9
TOP: AACSB Reflective Thinking
KEY: CB&E Model Product
MSC: BLOOMS Level III Application