BY DEFINING ITS BUSINESS AS "PRINTING BOOKS" INSTEAD OF &#...

53. By defining its business as "printing books" instead of "empowering imaginations," a children’s book

publishing company would more than likely experience:

a. market synergy

b. product entropy

c. market harvesting

d. nonspecific strategic planning

e. marketing myopia

ANS: E

Publishing books focuses on one product rather than a broad range of opportunities as found in

"empowering imaginations."

PTS: 1

REF: 32

OBJ: 02-4

TOP: AACSB Reflective Thinking

KEY: CB&E Model Strategy

MSC: BLOOMS Level III Application