BY DEFINING ITS BUSINESS AS "PRINTING BOOKS" INSTEAD OF &#...
53. By defining its business as "printing books" instead of "empowering imaginations," a children’s book
publishing company would more than likely experience:
a. market synergy
b. product entropy
c. market harvesting
d. nonspecific strategic planning
e. marketing myopia
ANS: E
Publishing books focuses on one product rather than a broad range of opportunities as found in
"empowering imaginations."
PTS: 1
REF: 32
OBJ: 02-4
TOP: AACSB Reflective Thinking
KEY: CB&E Model Strategy
MSC: BLOOMS Level III Application