_____ OCCURS WHEN A BUSINESS IS DEFINED IN TERMS OF GOODS AND SERV...

52. _____ occurs when a business is defined in terms of goods and services rather than by the benefits

customers seek from it.

a. Synergy

b. Tunnel vision

c. Narrowcasting

d. Unempowerment

e. Marketing myopia

ANS: E

PTS: 1

REF: 32

OBJ: 02-4

TOP: AACSB Reflective Thinking

KEY: CB&E Model Product

MSC: BLOOMS Level II Comprehension