_____ OCCURS WHEN A BUSINESS IS DEFINED IN TERMS OF GOODS AND SERV...
52. _____ occurs when a business is defined in terms of goods and services rather than by the benefits
customers seek from it.
a. Synergy
b. Tunnel vision
c. Narrowcasting
d. Unempowerment
e. Marketing myopia
ANS: E
PTS: 1
REF: 32
OBJ: 02-4
TOP: AACSB Reflective Thinking
KEY: CB&E Model Product
MSC: BLOOMS Level II Comprehension