WENDY’S 99¢ EVERYDAY VALUE MENU OFFERS SEVERAL OF THE CHAIN’S MOST...

98. Wendy’s 99¢ Everyday Value Menu offers several of the chain’s most popular menu items for 99

cents each. This new strategy reflects a change in the _____ element of its marketing mix.

a. price

b. production

c. product

d. distribution

e. target market

ANS: A

PTS: 1

REF: 40-41

OBJ: 02-9

TOP: AACSB Reflective Thinking

KEY: CB&E Model Pricing

MSC: BLOOMS Level III Application