WENDY’S 99¢ EVERYDAY VALUE MENU OFFERS SEVERAL OF THE CHAIN’S MOST...
98. Wendy’s 99¢ Everyday Value Menu offers several of the chain’s most popular menu items for 99
cents each. This new strategy reflects a change in the _____ element of its marketing mix.
a. price
b. production
c. product
d. distribution
e. target market
ANS: A
PTS: 1
REF: 40-41
OBJ: 02-9
TOP: AACSB Reflective Thinking
KEY: CB&E Model Pricing
MSC: BLOOMS Level III Application