ALL OF THE FOLLOWING ARE ELEMENTS OF THE MARKETING PLAN EXCEPT

47. All of the following are elements of the marketing plan EXCEPT:

a. business mission statement

b. situation analysis

c. target market strategy

d. marketing mix

e. portfolio analysis

ANS: E

See Exhibit 2.4.

PTS: 1

REF: 31

OBJ: 02-3

TOP: AACSB Reflective Thinking

KEY: CB&E Model Marketing Plan

MSC: BLOOMS Level IV Analysis