ALL OF THE FOLLOWING ARE ELEMENTS OF THE MARKETING PLAN EXCEPT
47. All of the following are elements of the marketing plan EXCEPT:
a. business mission statement
b. situation analysis
c. target market strategy
d. marketing mix
e. portfolio analysis
ANS: E
See Exhibit 2.4.
PTS: 1
REF: 31
OBJ: 02-3
TOP: AACSB Reflective Thinking
KEY: CB&E Model Marketing Plan
MSC: BLOOMS Level IV Analysis