A MARKETING AUDIT HELPS MANAGEMENT ALLOCATE MARKETING RESOURCES EF...

28. - MARKETING 12TH EDITION LAMB TEST BANK
MARKETING 12TH EDITION LAMB TEST BANK

28. A marketing audit helps management allocate marketing resources efficiently.

ANS: T

PTS: 1

REF: 44

OBJ: 02-10

TOP: AACSB Reflective Thinking

KEY: CB&E Model Marketing Plan

MSC: BLOOMS Level II Comprehension