THE FINAL POSTAUDIT TASK IS TO
113. The final postaudit task is to:
a. profile existing weaknesses and inhibiting factors within the organization
b. judge and prioritize recommendations generated by the marketing audit
c. create an action plan with both short- and long-run proposals for improving overall
marketing effectiveness
d. make someone accountable for implementing recommendations
e. ensure that the role of the audit has been clearly communicated
ANS: D
PTS: 1
REF: 45
OBJ: 02-10
TOP: AACSB Reflective Thinking
KEY: CB&E Model Strategy | CB&E Model Research
MSC: BLOOMS Level II Comprehension