THE FINAL POSTAUDIT TASK IS TO

113. The final postaudit task is to:

a. profile existing weaknesses and inhibiting factors within the organization

b. judge and prioritize recommendations generated by the marketing audit

c. create an action plan with both short- and long-run proposals for improving overall

marketing effectiveness

d. make someone accountable for implementing recommendations

e. ensure that the role of the audit has been clearly communicated

ANS: D

PTS: 1

REF: 45

OBJ: 02-10

TOP: AACSB Reflective Thinking

KEY: CB&E Model Strategy | CB&E Model Research

MSC: BLOOMS Level II Comprehension