GENERAL MOTORS CORPORATION HAS A GOAL OF LAUNCHING AN ELECTRIC VE...

102. General Motors Corporation has a goal of launching an electric vehicle soon. The car has been in test

drives and they are in the process of working out any bugs that may occur. GM is in the process of

working toward mass production of the vehicle. They are in what stage of the marketing plan?

a. Product planning

b. Mechanistic organization

c. Synergistic control

d. Strategic diversification

e. Implementation

ANS: E

GM is turning their marketing plan into action.

PTS: 1

REF: 42

OBJ: 02-10

TOP: AACSB Reflective Thinking

KEY: CB&E Model Marketing Plan

MSC: BLOOMS Level III Application