GENERAL ELECTRIC HAS A FINANCING BUSINESS CALLED GE CAPITAL, WHICH...
9. General Electric has a financing business called GE Capital, which has its own mission, products,
services, and strategic plans separate from the parent organization. GE Capital is an example of a(n):
a. organizational level
b. SWOT
c. secure business unit
d. diversified division
e. strategic business unit
ANS: E
An SBU is a subgroup of a single business or collection of related businesses within a larger
organization.
PTS: 1
REF: 26
OBJ: 02-2
TOP: AACSB Reflective Thinking
KEY: CB&E Model Strategy
MSC: BLOOMS Level III Application