GENERAL ELECTRIC HAS A FINANCING BUSINESS CALLED GE CAPITAL, WHICH...

9. General Electric has a financing business called GE Capital, which has its own mission, products,

services, and strategic plans separate from the parent organization. GE Capital is an example of a(n):

a. organizational level

b. SWOT

c. secure business unit

d. diversified division

e. strategic business unit

ANS: E

An SBU is a subgroup of a single business or collection of related businesses within a larger

organization.

PTS: 1

REF: 26

OBJ: 02-2

TOP: AACSB Reflective Thinking

KEY: CB&E Model Strategy

MSC: BLOOMS Level III Application