THE _____ IS A TOOL FOR ALLOCATING RESOURCES AMONG PRODUCTS OR STR...

30. The _____ is a tool for allocating resources among products or strategic business units on the basis of

relative market share and market growth rate.

a. market audit

b. portfolio model

c. experience matrix

d. market development analysis

e. market opportunity analysis

ANS: B

The portfolio model classifies each SBU by its present or forecast growth and market share and is a

tool for allocating resources.

PTS: 1

REF: 28

OBJ: 02-3

TOP: AACSB Reflective Thinking

KEY: CB&E Model Strategy

MSC: BLOOMS Level I Knowledge