WHICH OF THE FOLLOWING IS A TYPE OF STRATEGIC ALTERNATIVE THAT TRI...

10. Which of the following is a type of strategic alternative that tries to increase market share among

existing customers?

a. Vertical integration

b. Product penetration

c. Divestment

d. Horizontal integration

e. Market penetration

ANS: E

PTS: 1

REF: 27

OBJ: 02-3

TOP: AACSB Reflective Thinking

KEY: CB&E Model Strategy

MSC: BLOOMS Level I Knowledge