WHICH OF THE FOLLOWING IS A TYPE OF STRATEGIC ALTERNATIVE THAT TRI...
10. Which of the following is a type of strategic alternative that tries to increase market share among
existing customers?
a. Vertical integration
b. Product penetration
c. Divestment
d. Horizontal integration
e. Market penetration
ANS: E
PTS: 1
REF: 27
OBJ: 02-3
TOP: AACSB Reflective Thinking
KEY: CB&E Model Strategy
MSC: BLOOMS Level I Knowledge