THE DEVELOPMENT OF A TARGET MARKET STRATEGY BEGINS WITH A MARKETIN...

23. - MARKETING 12TH EDITION LAMB TEST BANK
MARKETING 12TH EDITION LAMB TEST BANK

23. The development of a target market strategy begins with a marketing audit.

ANS: F

The development of a target market strategy begins with a market opportunity analysis (MOA).

PTS: 1

REF: 38

OBJ: 02-8

TOP: AACSB Reflective Thinking

KEY: CB&E Model Strategy

MSC: BLOOMS Level II Comprehension