A(N) _____ DESCRIBES AND ESTIMATES THE SIZE AND SALES POTENTIAL OF...

87. A(n) _____ describes and estimates the size and sales potential of market segments of interest to the

firm and assesses key competitors in these market segments.

a. marketing orientation

b. environmental scan

c. marketing mix audit

d. target market strategy

e. market opportunity analysis

ANS: E

PTS: 1

REF: 38

OBJ: 02-8

TOP: AACSB Reflective Thinking

KEY: CB&E Model Research

MSC: BLOOMS Level I Knowledge