A(N) _____ DESCRIBES AND ESTIMATES THE SIZE AND SALES POTENTIAL OF...
87. A(n) _____ describes and estimates the size and sales potential of market segments of interest to the
firm and assesses key competitors in these market segments.
a. marketing orientation
b. environmental scan
c. marketing mix audit
d. target market strategy
e. market opportunity analysis
ANS: E
PTS: 1
REF: 38
OBJ: 02-8
TOP: AACSB Reflective Thinking
KEY: CB&E Model Research
MSC: BLOOMS Level I Knowledge