TYPICALLY, THE DEVELOPMENT OF THE MARKETING MIX STARTS WITH DETERM...

25. Typically, the development of the marketing mix starts with determining the promotion for a product.

ANS: F

The development of the marketing mix begins with the product.

PTS: 1

REF: 39

OBJ: 02-9

TOP: AACSB Reflective Thinking

KEY: CB&E Model Product

MSC: BLOOMS Level II Comprehension