A MARKET PENETRATION STRATEGY ENTAILS THE CREATION OF NEW PRODUCTS...
4. A market penetration strategy entails the creation of new products for current customers.
ANS: F
This is an example of product development strategy. A market penetration strategy in one that tries to
increase market share among existing customers.
PTS: 1
REF: 27
OBJ: 02-3
TOP: AACSB Reflective Thinking
KEY: CB&E Model Strategy
MSC: BLOOMS Level I Knowledge