A MARKET PENETRATION STRATEGY ENTAILS THE CREATION OF NEW PRODUCTS...

4. A market penetration strategy entails the creation of new products for current customers.

ANS: F

This is an example of product development strategy. A market penetration strategy in one that tries to

increase market share among existing customers.

PTS: 1

REF: 27

OBJ: 02-3

TOP: AACSB Reflective Thinking

KEY: CB&E Model Strategy

MSC: BLOOMS Level I Knowledge