A PORTFOLIO MODEL IS A TOOL FOR ALLOCATING RESOURCES AMONG PRODUCTS...

8. A portfolio model is a tool for allocating resources among products or strategic business units on the

basis of relative market share and degree of innovation.

ANS: F

A portfolio model is based on relative market share and market growth rate.

PTS: 1

REF: 28

OBJ: 02-3

TOP: AACSB Reflective Thinking

KEY: CB&E Model Strategy

MSC: BLOOMS Level I Knowledge