A PORTFOLIO MODEL IS A TOOL FOR ALLOCATING RESOURCES AMONG PRODUCTS...
8. A portfolio model is a tool for allocating resources among products or strategic business units on the
basis of relative market share and degree of innovation.
ANS: F
A portfolio model is based on relative market share and market growth rate.
PTS: 1
REF: 28
OBJ: 02-3
TOP: AACSB Reflective Thinking
KEY: CB&E Model Strategy
MSC: BLOOMS Level I Knowledge