REFER TO NOVARTIS. NOVARTIS IS CREATING AND MAINTAINING A FIT BET...

123. Refer to Novartis. Novartis is creating and maintaining a fit between its objectives and resources and

evolving market opportunities in developing countries. Novartis is engaging in:

a. strategic planning

b. selective assessment

c. functional planning

d. environment scanning

e. decision analysis

ANS: A

Strategic planning is the managerial process of creating and maintaining a fit between the

organization’s objectives and resources and evolving market opportunities.

PTS: 1

REF: 25

OBJ: 02-1

TOP: AACSB Reflective Thinking

KEY: CB&E Model Strategy

MSC: BLOOMS Level III Application