REFER TO NOVARTIS. NOVARTIS IS CREATING AND MAINTAINING A FIT BET...
123. Refer to Novartis. Novartis is creating and maintaining a fit between its objectives and resources and
evolving market opportunities in developing countries. Novartis is engaging in:
a. strategic planning
b. selective assessment
c. functional planning
d. environment scanning
e. decision analysis
ANS: A
Strategic planning is the managerial process of creating and maintaining a fit between the
organization’s objectives and resources and evolving market opportunities.
PTS: 1
REF: 25
OBJ: 02-1
TOP: AACSB Reflective Thinking
KEY: CB&E Model Strategy
MSC: BLOOMS Level III Application