EARL IS STARTING A NEW BANK. BEFORE THEIR OPENING DAY EARL HAD A M...
45. Earl is starting a new bank. Before their opening day Earl had a meeting with all employees. He
discussed their mission, defined objectives for the bank for the coming years and shared who their
target market is. He talked about their product offerings and where their future branches would be
located. Earl is sharing the bank’s:
a. reengineering
b. hierarchical restructuring
c. financial analysis
d. marketing plan
e. strategic contingency planning
ANS: D
See Exhibit 2.4. All the listed activities are part of the marketing planning process.
PTS: 1
REF: 31
OBJ: 02-3
TOP: AACSB Reflective Thinking
KEY: CB&E Model Marketing Plan
MSC: BLOOMS Level III Application