_____ IS THE PROCESS THAT TURNS MARKETING PLANS INTO ACTION ASSIG...

101. _____ is the process that turns marketing plans into action assignments and ensures these assignments

are executed in a way that accomplishes the plan’s objectives.

a. Mechanistic control

b. Strategic analysis

c. Implementation

d. Strategic planning

e. Strategic design

ANS: C

PTS: 1

REF: 42

OBJ: 02-10

TOP: AACSB Reflective Thinking

KEY: CB&E Model Marketing Plan

MSC: BLOOMS Level I Knowledge