_____ IS THE PROCESS THAT TURNS MARKETING PLANS INTO ACTION ASSIG...
101. _____ is the process that turns marketing plans into action assignments and ensures these assignments
are executed in a way that accomplishes the plan’s objectives.
a. Mechanistic control
b. Strategic analysis
c. Implementation
d. Strategic planning
e. Strategic design
ANS: C
PTS: 1
REF: 42
OBJ: 02-10
TOP: AACSB Reflective Thinking
KEY: CB&E Model Marketing Plan
MSC: BLOOMS Level I Knowledge