_____ IS THE STRATEGY OF INCREASING SALES BY INTRODUCING NEW PRODU...

25. _____ is the strategy of increasing sales by introducing new products into new markets.

a. Product penetration

b. Product development

c. Market penetration

d. Market development

e. Diversification

ANS: E

This is the definition of the diversification strategic alternative.

PTS: 1

REF: 27-28

OBJ: 02-3

TOP: AACSB Reflective Thinking

KEY: CB&E Model Strategy

MSC: BLOOMS Level I Knowledge