_____ IS THE STRATEGY OF INCREASING SALES BY INTRODUCING NEW PRODU...
25. _____ is the strategy of increasing sales by introducing new products into new markets.
a. Product penetration
b. Product development
c. Market penetration
d. Market development
e. Diversification
ANS: E
This is the definition of the diversification strategic alternative.
PTS: 1
REF: 27-28
OBJ: 02-3
TOP: AACSB Reflective Thinking
KEY: CB&E Model Strategy
MSC: BLOOMS Level I Knowledge