AN INTERNATIONAL COMPANY THAT NEEDS TO DEVELOP A WAY TO COMPARE I...
107. An international company that needs to develop a way to compare its actual marketing results with
planned results must engage in:
a. external market research
b. implementation
c. comparative analyses
d. planning
e. control
ANS: E
Control involves that mechanism for evaluating results and correcting actions in the planning and
implementation phases.
PTS: 1
REF: 43
OBJ: 02-10
TOP: AACSB Reflective Thinking
KEY: CB&E Model Marketing Plan
MSC: BLOOMS Level II Comprehension