AN INTERNATIONAL COMPANY THAT NEEDS TO DEVELOP A WAY TO COMPARE I...

107. An international company that needs to develop a way to compare its actual marketing results with

planned results must engage in:

a. external market research

b. implementation

c. comparative analyses

d. planning

e. control

ANS: E

Control involves that mechanism for evaluating results and correcting actions in the planning and

implementation phases.

PTS: 1

REF: 43

OBJ: 02-10

TOP: AACSB Reflective Thinking

KEY: CB&E Model Marketing Plan

MSC: BLOOMS Level II Comprehension