ALL OF THE FOLLOWING ARE COMMON REASONS WHY COMPANIES FAIL TO ACH...

108. - MARKETING 12TH EDITION LAMB TEST BANK 108. - MARKETING 12TH EDITION LAMB TEST BANK
MARKETING 12TH EDITION LAMB TEST BANK

108. All of the following are common reasons why companies fail to achieve a marketing objective

EXCEPT:

a. unrealistic marketing objectives

b. poor implementation

c. plan not formalized

d. inappropriate marketing strategy

e. changes in the environment after the objective was specified and the strategy implemented

ANS: C

Even a formalized plan can fail.

PTS: 1

REF: 43

OBJ: 02-10

TOP: AACSB Reflective Thinking

KEY: CB&E Model Strategy

MSC: BLOOMS Level IV Analysis