REFER TO DELTA FAUCET COMPANY. DELTA'S DEVELOPMENT OF A NEW SLOGA...
136. Refer to Delta Faucet Company. Delta's development of a new slogan represents a change in the _____
element of its marketing mix.
a. product
b. promotion
c. place
d. production
e. distribution
ANS: B
Promotion includes advertising, public relations, sales promotion, and personal selling.
PTS: 1
REF: 40
OBJ: 02-9
TOP: AACSB Reflective Thinking
KEY: CB&E Model Promotion
MSC: BLOOMS Level III Application
ESSAY