REFER TO DELTA FAUCET COMPANY. DELTA'S DEVELOPMENT OF A NEW SLOGA...

136. Refer to Delta Faucet Company. Delta's development of a new slogan represents a change in the _____

element of its marketing mix.

a. product

b. promotion

c. place

d. production

e. distribution

ANS: B

Promotion includes advertising, public relations, sales promotion, and personal selling.

PTS: 1

REF: 40

OBJ: 02-9

TOP: AACSB Reflective Thinking

KEY: CB&E Model Promotion

MSC: BLOOMS Level III Application

ESSAY