REFER TO DELTA FAUCET COMPANY. DELTA'S DECISION TO MAKE MORE STYL...
135. Refer to Delta Faucet Company. Delta's decision to make more stylish faucets represents a change in
the _____ element of its marketing mix.
a. product
b. promotion
c. place
d. production
e. distribution
ANS: A
The product includes not only the physical unit but also its package, warranty, after-sale service, brand
name, company image, value, and many other factors.
PTS: 1
REF: 39
OBJ: 02-9
TOP: AACSB Reflective Thinking
KEY: CB&E Model Product
MSC: BLOOMS Level III Application