REFER TO DELTA FAUCET COMPANY. DELTA'S DECISION TO MAKE MORE STYL...

135. Refer to Delta Faucet Company. Delta's decision to make more stylish faucets represents a change in

the _____ element of its marketing mix.

a. product

b. promotion

c. place

d. production

e. distribution

ANS: A

The product includes not only the physical unit but also its package, warranty, after-sale service, brand

name, company image, value, and many other factors.

PTS: 1

REF: 39

OBJ: 02-9

TOP: AACSB Reflective Thinking

KEY: CB&E Model Product

MSC: BLOOMS Level III Application