REFER TO DEFEET INTERNATIONAL. DEFEET’S _____ IS HIGH-TECH APPARE...
119. Refer to DeFeet International. DeFeet’s _____ is high-tech apparel, the packaging it comes in, the
brand name, company image and value.
a. product
b. place
c. price
d. promotion
e. position
ANS: A
Product is the physical unit, the warranty, the service, brand name, company image, value, and many
other factors.
PTS: 1
REF: 39
OBJ: 02-9
TOP: AACSB Reflective Thinking
KEY: CB&E Model Product
MSC: BLOOMS Level III Application