REFER TO DEFEET INTERNATIONAL. DEFEET’S _____ IS HIGH-TECH APPARE...

119. Refer to DeFeet International. DeFeet’s _____ is high-tech apparel, the packaging it comes in, the

brand name, company image and value.

a. product

b. place

c. price

d. promotion

e. position

ANS: A

Product is the physical unit, the warranty, the service, brand name, company image, value, and many

other factors.

PTS: 1

REF: 39

OBJ: 02-9

TOP: AACSB Reflective Thinking

KEY: CB&E Model Product

MSC: BLOOMS Level III Application