WHICH OF THE MARKETING MIX ELEMENTS IS OFTEN THE MOST FLEXIBLE

99. Which of the marketing mix elements is often the most flexible?

a. Product

b. Promotion

c. Publicity

d. Place

e. Pricing

ANS: E

The only element that is often subject to quick and easy change is price.

PTS: 1

REF: 40-41

OBJ: 02-9

TOP: AACSB Reflective Thinking

KEY: CB&E Model Pricing

MSC: BLOOMS Level VI Evaluation