WHICH OF THE MARKETING MIX ELEMENTS IS OFTEN THE MOST FLEXIBLE
99. Which of the marketing mix elements is often the most flexible?
a. Product
b. Promotion
c. Publicity
d. Place
e. Pricing
ANS: E
The only element that is often subject to quick and easy change is price.
PTS: 1
REF: 40-41
OBJ: 02-9
TOP: AACSB Reflective Thinking
KEY: CB&E Model Pricing
MSC: BLOOMS Level VI Evaluation